If you’ve been following UppstArt, you’ll know we’re all about authenticity.

You’ll also know we make it easy to buy art online with a huge selection of high quality original art, free shipping, 7 day free returns, an app to see art on your wall before you buy it and much more. But here are some things that most people don’t know about us (and should!):


#1: You can re-sell your art on UppstArt to trade it in for something new

Ethereum Cryptocurrency Blockchain Art

ethEra by Nelly Baksht
(Just one of the many wonderful original works of art on our re-sale marketplace)

Have you ever been in a situation where you wanted to switch up your home decor or renovate and you have a bunch of art that just doesn’t fit with what you are trying to accomplish?

Maybe you have some older paintings in storage that you don’t have a place for anymore?

This is a problem that many of our customers have, and it’s why we created a special re-sale marketplace where you can sell your original artwork if you ever want to find a new home for it.

The amazing thing about our re-sale marketplace is that we use advanced, distributed-ledger (or “blockchain”) technology to track art transactions so that the people buying art on our re-sale marketplace can rest assured that the art is authentic.

Maybe you’re not thinking of reselling your art right now, but it’s nice to have that “piece of mind” that there is an easy way to do so if you ever need to.

You can read more about how our re-sale marketplace for original art works here (fair warning: it’s kind of technical).


#2: We support artists’ rights

sunflower oil painting 6x6 inches 15cm small paintings of floral art yellow art

Sunflower Oil Painting by Chris Wrinn
(This painting is on sale for C$125. If it sells for $50,000 in 5 years, shouldn’t the artist get a small cut?)

Whenever art sells on our re-sale marketplace, we pay a resale royalty to the original artist. This helps the artist advance their career and get a little income if their art is doing well and selling on the secondary market.

Musicians get royalties, why not visual artists?

Artists in 93 countries in the world benefit from resale rights laws, but Canada and the US do not have these laws.

Not great from the artists’ perspective!

But don’t worry, it’s a win-win because you don’t actually pay the resale royalty, we do.

If your art sells on our resale marketplace, then we charge a 20% commission (which, by the way, is a lot lower than the 40-50% commissions galleries and auction houses charge).

4% of our commission is paid as a resale royalty to the artist, so you don’t need to worry about paying it but you can still feel good that you’re supporting the original artist by using our re-sale marketplace.

It’s our way of creating a more ethical way to buy and sell art that benefits the artist, because artists are worth it!

If you want to learn more about artists’ resale rights, read our blog posting here or listen to our interview with Danielle Smith on Newstalk 770.


#3: We support emerging artists and artists with disabilities

Spring of Life by David Fatino
(David is an emerging artist that suffers from cerebral palsy and uses art as his creative & therapeutic outlet)

We believe strongly in being inclusive at UppstArt.  That’s why we support emerging artists and artists with disabilities by providing them with a way to market and sell their artwork that otherwise would not be available to them.

Many of these artists struggle desperately to get into the traditional gallery scene.

This struggle is compounded even more when the artist is extremely talented but they are newer in their career or have a disability that prevents them from being able to promote their art effectively to galleries or make the right connections.

This doesn’t mean that our art is lower quality.  We have high standards to ensure that all of the artwork on UppstArt is high quality.  It just means that we try a lot harder to find artists that are passed over unfairly by traditional galleries.


#4: We use cutting-edge technology to ensure your art is authentic

sweet oil painting of european robin small paintings bird paintings

Cute European Robin by Chris Wrinn
(This painting was sold and is now represented by a digital certificate)

Every time a piece of art is purchased on UppstArt we provide a digital certificate of authenticity that uses cutting-edge distributed-ledger (also called “blockchain”) technology to record the provenance history of your artwork.

What does that mean?

It means that the image of your art, the price it sold for, the details of the art and the artist, gallery showings and the date and place of sale are forever recorded on a publicly visible record that can never be changed, altered or deleted.

Pretty cool right?

No more fragile paper certificates of authenticity that can easily be lost or faked.  When the artist becomes famous and you have one of their early pieces of art, it will be easy to prove that it’s authentic!

Read more about how UppstArt preserves the value of your artwork with blockchain technology.


#5: We’re really transparent

flower painting original acrylic art

Wild Flowers by Marie-Manon Corbeil
(Marie-Manon has sold other paintings on UppstArt, so you can look up the price history to make sure everything checks out)

The art industry suffers from lack of price transparency.

We’ve all heard of stories where art sells for a million dollars and people say “They paid a million dollars for that!?”

This reaction is often unfair because, in many cases, the sale price of a painting is backed up by a talented senior artist with a track record of selling investment-grade art at similar prices.

However, sometimes the price of art can be inflated to astronomical levels and the artist doesn’t really have the reputation or sales history to back up the prices.

The usual culprits for this type of price inflation are galleries and auction-houses that pump up the perception of an artist and use clever marketing and the illusion of prestige and grandeur to convince people to buy art at those prices.

It’s because of those practices that the art industry gets a bad rap for price transparency.  In fact, the 2018 Hiscox Online Art Market Survey found that:

“Although existing collectors are used to secrecy and a lack of transparency when it comes to pricing, this is an aspect which clearly doesn’t sit well with new buyers.  In this year’s survey, 90% of new buyers said that price transparency was a key attribute and criteria when buying art online.”

What’s interesting is that experienced art collectors are used to this kind of thing!

At UppstArt we do things differently.

The price history of all artwork sold on our marketplace is recorded and available to the public so that you know you’re not getting ripped off when you buy a piece of art on our website.

It’s our way of bringing a little price transparency to the art world and we think its only fair to the buyer to have all the facts on hand before they make a decision.

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